Caesars Palace Las Vegas

Eslick Design was initially engaged by Caesars Entertainment to develop a slots sign package for the Forum Casino. Typically, these packages consisted of thematic “Toppers, De-Noms and End Caps” to attract and stimulate play in the slot machine areas of the casino. Our concepts were based on historic festival and celebratory Roman banners, tapestries and flags, but slanted to a more heroic “Las Vegas” look and feel.

The designs were so well received by Caesars ownership our scope of work eventually expanded into development of an overall wayfinding and identity experience interwoven through the entire Caesars property including the exterior site, The Colosseum theater, the parking garages, and four hotel towers.

Creative Director: Randy Eslick

Designers: Randy Eslick, Amy Rockett-Todd, Terry Waska, David Hoffer, Rod Clifford, Frances Dodson